Museum of Brands, Packaging and Advertising, Notting Hill, London

This unique collection at the Museum of Brands, Packaging and Advertising, features over 12,000 original items from the Victorian era to the 21st century. You’ll find it just a stone’s throw from London’s famous Portobello road market.

Retro chocolate bar display museum of brands, packaging & advertising notting hill London

Retro chocolate display Photo: Museum of Brands, Packaging and Advertising

A visit to the Museum of Brands, Packaging and Advertising, in its new Notting Hill home, is a perfect rainy day activity in London town. It’s like stepping back into your grandparents’ living room and sitting by the fireside to share a tin of Mackintosh toffees and drink mugs of Cadbury’s cocoa or Ovaltine. It will pull at your heart-strings, make you nostalgic for the foods of your childhood, and give you a unique insight into British food tastes and history. Fascinating, colourful and eclectic.

Sally, Editor, The Foodie Travel Guide

  • Discover British food history
  • Explore Bohemian Notting Hill
  • Good for cultural foodies
  • Great for a rainy day

The Story of the Museum of Brands, Packaging & Advertising

Robert Opie, a consumer historian, has amassed an incredible collection of cartons, tins, bottles, toys and advertising displays spanning from the early Victorian era through to the present day. Arranged as a time-tunnel, the display takes you through each era and the advances in science that changed our daily lives and food tastes, giving rise to consumer brands.

See The Foods Invented By The Victorians

Learn that many of the brands we love today arrived in shops during Queen Victoria’s long reign. Mr Bird invented instant custard powder, Colman’s mustard powder became popular and a chemist, Lea & Perrins, created Worcestershire sauce. Powdered chocolate was created leading to the opening of Cadbury’s factory at Bournville. There were household inventions too including gas cookers (Prince Albert installed one in Windsor Castle’s kitchen), and washing machines.

Packaging display museum of brands london

Packaging display of British food brands

chocolate brands museum of brands notting hill

Chocolate brand packaging

Discover How Holidays Changed The Food We Eat

Walk through the museum’s rooms and you’ll see how travel started to influence British tastes. With the introduction of the railways, Victorians began travelling to seaside towns such as Whitstable on the Crab and Winkle line and Blackpool, which became the first resort to have its own lettered rock. By the early 1960s, when holidaymakers were visting Greece, Italy and Spain, Heinz had started to produce tins of spaghetti Bolognese and ravioli.

Learn About The Golden Decade of Chocolate

The chocolate bar packaging is particularly nostalgic revealing that the 1930s was the golden decade for sweet lovers. Terry’s Chocolate Orange arrived in 1932, followed by Black Magic and Quality Street. The sensation of the decade however, was when white chocolate appeared in the form of Nestlé’s Milky Bar in 1937 and both Smarties and Rolos were launched.

Admire Royal Memorabilia

There’s an impressive collection of royal memorabilia. By the coronation of George V in 1911, tins filled with tea, biscuits and confectionery had become popular souvenirs. This tradition has endured and you’ll find souvenirs of the Queen’s Silver Jubilee and Royal weddings in the antique shops along the Portobello Road.


  • Pop into the museum’s cafe and enjoy a coffee in the lovely garden. It’s a peaceful spot amongst the hustle and bustle of Portobello Road
  • Go for a gin and tonic and a tapas- style lunch at The Distillery nearby, home to The Ginstitute and Portobello Star gin
  • Walk to Kensington Gardens for a royal afternoon tea at The Orangery in Kensington Palace
  • If you’re interested in learning more about Britain’s chocolate history, visit York’s Chocolate Story


The Bingham Hotel Richmond Upon Thames London

The Bingham

Richmond, London

A 15-minute walk from Richmond Tube Station,the Bingham features luxurious rooms, some overlooking the River Thames.

Rooms from £92 a night.

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The Hotel Zetter

Clerkenwell, London,

The Zetter Hotel is a quirky, award-winning boutique hotel located in fashionable Clerkenwell, London.

Rooms from £135 a night.

Artist Residence Pimlico London

Artist Residence

Pimlico, London

This stylish property close to Victoria Station offering individually designed rooms and an all-day restaurant.

Rooms from £175 a night.


Dog friendly days out in London

Please check with the Museum of Brands directly.

Mr Hendricks


Museum of Brands, Packaging & Advertising, 111-117 Lancaster Rd, London W11 1QT



Find more Foodie Things To Do in London. Discover more Food Museums and Attractions.