Time Travel at The Museum of Brands, Packaging & Advertising
Museum of Brands, Packaging and Advertising, Notting Hill, London
This unique collection at the Museum of Brands, Packaging and Advertising, features over 12,000 original items from the Victorian era to the 21st century. You’ll find it just a stone’s throw from London’s famous Portobello road market.
Retro chocolate display Photo: Museum of Brands, Packaging and Advertising
A visit to the Museum of Brands, Packaging and Advertising, in its new Notting Hill home, is a perfect rainy day activity in London town.
It’s like stepping back into your grandparents’ living room and sitting by the fireside to share a tin of Mackintosh toffees and drink mugs of Cadbury’s cocoa or Ovaltine.
It will pull at your heart-strings, make you nostalgic for the foods of your childhood, and give you a unique insight into British food tastes and history. Fascinating, colourful and eclectic.
The Story of the Museum of Brands, Packaging & Advertising
Robert Opie, a consumer historian, has amassed an incredible collection of cartons, tins, bottles, toys and advertising displays spanning from the early Victorian era through to the present day. Arranged as a time-tunnel, the display takes you through each era and the advances in science that changed our daily lives and food tastes, giving rise to consumer brands.
See The Foods Invented By The Victorians
Learn that many of the brands we love today arrived in shops during Queen Victoria’s long reign. Mr Bird invented instant custard powder, Colman’s mustard powder became popular and a chemist, Lea & Perrins, created Worcestershire sauce. Powdered chocolate was created leading to the opening of Cadbury’s factory at Bournville. There were household inventions too including gas cookers (Prince Albert installed one in Windsor Castle’s kitchen, and washing machines.
Packaging display of British food brands Photo: Museum of Brands
Discover How Holidays Changed The Food We Eat
Walk through the museum’s rooms and you’ll see how travel started to influence British tastes. With the introduction of the railways, Victorians began travelling to seaside towns such as Whitstable on the Crab and Winkle line and Blackpool, which became the first resort to have its own lettered rock. By the early 1960s, when holidaymakers were visting Greece, Italy and Spain, Heinz had started to produce tins of spaghetti Bolognese and ravioli.
Learn About The Golden Decade of Chocolate
The chocolate bar packaging is particularly nostalgic revealing that the 1930s was the golden decade for sweet lovers. Terry’s Chocolate Orange arrived in 1932, followed by Black Magic and Quality Street. The sensation of the decade however, was when white chocolate appeared in the form of Nestlé’s Milky Bar in 1937 and both Smarties and Rolos were launched.
Admire Royal Memorabilia
There’s an impressive collection of royal memorabilia. By the coronation of George V in 1911, tins filled with tea, biscuits and confectionery had become popular souvenirs. This tradition has endured and you’ll find souvenirs of the Queen’s Silver Jubilee and Royal weddings in the antique shops along the Portobello Road.
- Pop into the museum’s cafe and enjoy a coffee in the lovely garden. It’s a peaceful spot amongst the hustle and bustle of Portobello Road
- Go for a gin and tonic and a tapas-style lunch at The Distillery nearby, home to The Ginstitute and Portobello Star gin
- Walk to Kensington Gardens for a royal afternoon tea at The Orangery in Kensington Palace Gardens
- If you’re interested in learning more about Britain’s chocolate history, visit York’s Chocolate Story
Mr Hendricks says, “Please check with the Museum of Brands directly”.
How to Find the Museum of Brands
Museum of Brands, Packaging & Advertising, 111-117 Lancaster Rd, London W11 1QT
Museum of Brands, Packaging and Advertising
The Foodie Travel Guide
Sally is the founder and editor of The Foodie Travel Guide. She travels around the UK and beyond in search of the best foodie days out, tasting experiences and delicious places to stay. She loves a glass of English sparkling wine, afternoon tea with friends and escaping London for gastronomic adventures.
Museum of Brands, Packaging and Advertising
- Prepaid admission for the Museum of Brands, Packaging and Advertising
- Flexible ticket: arrive at a time that suits you
- Fun exhibitions suitable for the whole family
- Self-guided tour: spend as long as you inside
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