The Foodie Travel Guide> Afternoon Tea Experiences> Afternoon Tea at Fortnum and Mason

Afternoon Tea at Fortnum and Mason, Piccadilly, London

Afternoon Tea at Fortnum and Mason, taken in its elegant Diamond Jubilee Tea Salon, is a sparkling tea tasting adventure guided by a resident tea expert.

Afternoon tea at Fortnum and Mason with blue china

Afternoon Tea at Fortnum and Mason  Photo: Fortnum and Mason

As a shopping destination for food lovers visiting London, Fortnum & Mason is simply unmissable. This iconic food emporium oozes with Britishness and tradition.

My advice to you when you visit, is to make time for tea. Smell and taste classic teas from around the world in the Food Hall. Better still, spoil yourself or someone you love, with the gift of a Champagne Afternoon Tea in Fortnum & Mason’s elegant Diamond Jubilee Tea Salon. It’s a genteel affair but a special one and without doubt, one of London’s best Afternoon Tea experiences.

Go home with preserves and goodies from the Food Hall. Don’t forget to stand outside the store on the hour and watch the clock strike to see Mr Fortnum and Mr Mason pop out.

Sally, Editor, The Foodie Travel Guide

Fortnum and Mason Afternoon Tea

  • Sip Fortnum’s world-famous tea
  • Resident tea experts
  • Enjoy finger sandwiches, scones and cakes
  • Elegant Diamond Jubilee Tea Salon
  • Ideal as a gift or for a special occasion
  • Celebrate with a glass of champagne
  • Browse in the Food Hall afterwards

From Virgin Experience Days

Sally Loves

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Advance Booking Essential

Fortnum’s Tea Story

With strong family ties to the East India Company, Fortnum’s has been sourcing and selling tea for over 300 years. Established way back in 1707, the grocery store and tea dealer later became known for its exquisitely packaged fine foods and strong royal connections.

Afternoon Tea Fit For a Queen

As official grocer to the Royal household, its fourth floor Diamond Jubilee Tea Salon, where Afternoon Tea is served, was officially opened by Her Majesty the Queen in 2012. Crisp white tablecloths, eau-de-nil fine china, piano music and attentive waiting staff in smart uniforms, make it one of London’s top venues for a stylish and refined Afternoon Tea experience.

Enjoy the Ultimate Tea Tasting Experience

The centrepiece of Fortnum’s award-winning Afternoon Tea are the scones. Thousands are freshly baked on-site each day. Dusted with icing sugar and served with Somerset clotted cream and Fortnum’s finest preserves, they sit on the silver cake carriage beside fancy cakes and traditional finger sandwiches. Tasty sandwich fillings include Coronation chicken, a dish created for the Queen’s coronation luncheon in 1953. What makes Afternoon Tea at Fortnum & Mason even more charming are the ‘Tearistas’ – resident tea experts.  As you sample the teas, they’ll tell you the stories behind where the teas are grown and how they’re made.


There is no enforced dress code for Afternoon Tea at Fortnum and Mason. In keeping with the relaxed but refined atmosphere of their restaurants, they say that the majority of their guests tend to arrive in ‘smart-casual’ attire.



Dog Policy

Mr Hendricks says, “Fortnums tell me that they do not currently allow animals other than guide dogs into our stores.”.

Tom Parker-Bowles has recently penned the Fortnum’s Cook Book. It brings together recipes from all three centuries of Fortnum’s history including the one for their Afternoon Tea Scones.


Fortnum & Mason Piccadilly

Afternoon Tea in the Diamond Jubilee Salon


Diamond Jubilee Tea Salon,181 Piccadilly, St. James’s, London W1A 1ER


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